A news alert is a short, targeted invitation to media representatives to cover an event. It differs from a full press release, which provides more detailed information and storytelling, but both are important tools for publicists and organizations looking to get the word out about an event or newsworthy announcement.
A well-written media alert can help your organization stand out in a journalist’s crowded inbox and increase the likelihood of coverage. To write a good media alert, keep in mind the following key points:
Start with an eye-catching headline that summarizes the newsworthy aspect of your event or initiative. Then include the classic five Ws: Who, What, When, Where, and Why. Journalists are often busy and have limited time, so your media alert should be brief and to the point. Journalists will also appreciate the opportunity to easily identify key points that will be included in their story, such as a celebrity appearance or a large audience size, which are both likely to draw interest from local TV and photo editors.
Finally, make sure you have the names, phone numbers, and email addresses of one person from your group who can be reached if a reporter has questions. This will save them time by eliminating the need to look for contact information in a separate document. If possible, use a news distribution service like IMCWire to ensure that your media alert is sent only to journalists and outlets that cover your newsworthy topic.